Limited Run Games announces renewed fan-first focus with improved communication and more consistent experience

Today, Limited Run Games announced future plans for the company, which involves a fan-first focus for the company.

Limited Run says that it will be “celebrating the community, strengthening communication, and delivering a more consistent experience around every release.” Josh Fairhurst previously stepped down as president and stewardship of the brand and business operations will now be led cooperatively by COO Nic Ashford and CFO Brendan Madigan with the two overseeing operations and fulfillment and Madigan overseeing business performance and partner support respectively.

Chris Pirrotta, VP marketing & fan experience, is also part of the leadership. Pirrotta, who has over 25 years of experience building fan-first communities (TheOneRing.net) and collector-first businesses (Sideshow.com), will lead fan-first initiatives across marketing, community, and communication.

Here’s some additional information about what’s planned:

LRG’s mission remains the same: celebrate games through authentic preservation, premium physical releases, and Collector’s Editions that honor the stories, creators, and communities behind them. This moment reflects a strengthened commitment to how LRG shows up for fans and partners – with clearer updates, more consistent visibility, and a higher standard of communication from announcement through delivery. Fans will soon notice the difference with a regular cadence of blog posts, social media updates, and emails designed to inform and update, providing a better understanding of delivery times and product specific details. Just as importantly, the new fan-first philosophy reflects a renewed focus on the fundamentals fans depend on: product quality, reliable fulfillment, and a commitment to regular, timely, and informative communication.

In the coming weeks, LRG will share more about fan-facing improvements designed to make the experience of buying and owning an LRG title more transparent and predictable. As part of this reset, we are reviewing every in-progress project with a higher quality and communication bar – and that will mean updated timelines for some releases. When dates move, you will hear it from us directly, with the reason, the updated target window, and the next milestone, so you can track progress. Fans can also expect clearer release status communications, a more consistent update cadence for in-progress projects, and more proactive notifications as key milestones change.

Limited Run Games has produced a number of physical releases for Nintendo Switch over the years and is starting to do the same on Switch 2. Keep track of the news as it happens here.